Plant-based diets: entering the mainstream? Part one

In this report, we look at shoppers attitudes towards and uptake of vegan, vegetarian and flexitarian diets. We look at:
- Environmental concern driving plant based diets
- The difference in uptake by age group
- The context behind the changes in veganism, vegetarianism and flexitarianism
- How important animal welfare and ethical considerations are when deciding to follow a vegan, vegetarian or flexitarian diet

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