Plant-based shoppers in 2022

Dan Gillett
Insight Manager
@fromIGD

Who is going plant-based in 2022?

In this report we discover:

  • Who’s following vegan, vegetarian or flexitarian diets in 2022
  • Why these shoppers want plant-based
  • Why some shoppers have turned away from a vegan, vegetarian or flexitarian diet
  • What that means for the future of plant-based

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