Social consciousness: shopper of the future series

In the second of our deep dives into our future shopper mega-trends, we explore the detail behind the trend towards social consciousness.

In this report, we look at what social consciousness means to shoppers now and what it will look like in the future, particularly:

  • The drivers behind increased social consciousness
  • Attitudes towards waste – plastic, food and energy
  • How influencer shoppers define sustainability
  • How you can help shoppers live more sustainably
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