Trade up and down: what makes the cut?

Rosie Young

The first in our series of trade up and down reports explores the changes shoppers are making in and out-of-home.

Part two of this report explores the trade up and down decisions shoppers are making in six distinct categories: laundry, fresh chicken, yoghurt, squash or cordial, curry sauce and sweet biscuits.

Looking for more insight on retailer shopper insight? Visit our dedicated retailer shopper insight hub.

Did you find this content useful?