Which health habits did shoppers stick with in the last year

Sylvia Jeanes
Shopper Insight Manager
@fromIGD

In this report, we explore the dietary habits and lifestyle goals set out at the start of 2021 and review the ones that shoppers persevered with amidst the backdrop of another challenging year.

Did they exercise more, eat more healthily, reduce their alcohol intake or cook more from scratch? Which diet and lifestyle changes did shoppers stick with? And what are shoppers’ attitudes to health and diet changes.

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