Shopper Insight Manager
Using our latest category benchmarks data, we look at how shoppers balance price and quality in their value equation when deciding what to buy across 82 sub-categories.
We also consider where and why shoppers consider it worth paying extra to get better quality, as well as considering whether the K shaped recovery and return of savvy shopping techniques could change the value equation in the months ahead.
Looking for more category insight? Visit our dedicated Category insights hub