COVID-19 : How are local lockdowns impacting shopper behaviour?

Sylvia Jeanes
Shopper Insight Manager
@fromIGD

As a result of local lockdowns this report highlights the latest trends in shopper behaviour in the last 4 weeks to see if shopper behaviour has been impacted.

It looks at:

  • Patterns in usage of larger store, convenience, discount (food and variety) and online channels
  • The missions shoppers are completing in different channels and shifts in store choice drivers
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