Divided shoppers: the cost of living - part one

Dan Gillett
Shopper Insight Manager
@IGDShopperNews

The first report looking at our 2022 shopper trend “divided shoppers”, this report looks at how shoppers are already changing their cooking, shopping and eating habits in the face of a rising cost of living. We look at how;

  • Less affluent shoppers are more likely to be skipping meals
  • Channel changes amongst different affluence groups
  • How out-of-home spend is being affected

This is the first of two reports in this series.

Part two of the report can be found here.

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