Divided shoppers: the cost of living - part two

Dan Gillett
Insight Manager

The second report looking at our 2022 shopper trend “divided shoppers”, this report looks at how the rising cost of living could affect eating out and events and special occasions for the remainder of the year. It also poses the question of whether there is a sustainable solution to help shoppers spend less, without buying less.

  • Young families are struggling with the cost of living
  • Christmas, Easter and eating out could all be limited this year
  • At-home and in-store refills and reuse solutions could help shoppers spend less

Part one of the report can be found here.

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