Focusing on British

Dan Gillett
Shopper Insight Manager
@IGDShopperNews

Shopping habits, and shopper demands, have changed as a result of COVID-19. British and local sourcing is more important than ever. In preparation for EU Exit at the end of the year, we looked into shoppers attitudes towards British and local foods and producers and how they may be changing.

  • How value for money is important in choosing to buy British
  • Whether more information would help shoppers to choose British
  • How important self sufficiency is to shoppers