How are our shopper trends evolving?

Bryony Perkins
Analyst
@fromIGD

In this report, we look back at our predictions to provide an update about what we have seen so far this year. Importantly, we highlight what this could mean for the rest of 2022 as well as showcase some of our favourite examples of our trends in action.

Looking for more insight on shopper sentiment? Visit our dedicated shopper sentiment hub