How are shoppers reacting to HFSS?

Bryony Perkins
Analyst
@fromIGD

Our brand-new eye-tracking research gives us a first-look into how shoppers are reacting to HFSS. We explore what this means for your HFSS and HFSS-compliant products. To find out about how shoppers were influenced prior to the legislation, read the first report in this series.

Looking for more insight on retailer shopper insight? Visit our dedicated retailer shopper insight hub.