The second in our cost-of-living series exploring what loyalty really means.

In this report we examine:

• What elements of loyalty schemes do shoppers value most?
• Loyalty schemes compared
• The future of loyalty schemes

Other reports in the series:

• Loyalty: not as rewarding as it seems?
• Loyalty: What matters in food-to-go and eating out?

Looking for more insight on shopper sentiment? Visit our dedicated Shopper sentiment hub