Missions monthly shopper update – December 2021

Dan Gillett
Shopper Insight Manager

In our monthly Missions shopper update, we track:

  • Main missions by channel across supermarkets, hypermarkets, convenience, food discount, online and variety discount
  • Total missions by channel
  • Main drivers of store choice by channel, looking at thinks like convenience, saving money and speed
  • Total drivers of store choice by channel
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