In this report, we’ll identify

• Frequency of food and grocery shopping by channel
• Time spent food and grocery shopping by channel
• Time of day and day of week shopping behaviour by channel
• Motivations for multichannel shopping
• Drivers for shopping in different channels
• Shopper missions by channel

In depth look at shoppers from the different channels including supermarkets and hypermarkets, online, food discount, variety discount, convenience stores including forecourts,