Quick commerce: defining shopper missions

Shannon Goldsmith

The first in a series of reports on quick commerce shoppers. Using a diary study, we have redefined the missions for the quick commerce channel into eight brand new meal-led and task-led missions.

In the second report in our quick commerce shoppers series, we uncover the path to purchase in the channel.

In the third report we look at the growth opportunities for quick commerce, including the potential of loyalty schemes and which improvements operators should be prioritising.


Looking for more insight on digital and technology? Visit our dedicated Digital & technology hub

Insight and Impact 2023 delivers the solutions you need to win with shoppers now and over the next 12 months.