Quick commerce: defining shopper missions

Shannon Goldsmith
Analyst
@fromIGD

The first in a series of reports on quick commerce shoppers. Using a diary study, we have redefined the missions for the quick commerce channel into eight brand new meal-led and task-led missions.

In the second report in our quick commerce shoppers series, we uncover the path to purchase in the channel.

In the third report we look at the growth opportunities for quick commerce, including the potential of loyalty schemes and which improvements operators should be prioritising.

 

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