Shopper reaction to lockdown 2.0

Sylvia Jeanes
Shopper Insight Manager
@fromIGD

We explore the five recent changes in shopper behaviour during lockdown 2.0, looking at  changing shopping missions, changing channel usage (online, convenience, larger stores, food and variety discount and food-to-go) store choice drivers, number of stores and channels used and those channels mainly used.

Insight and Impact 2023 delivers the solutions you need to win with shoppers now and over the next 12 months.