Shopper trends 2020

In this report we: -

look at financial confidence over the next year and how this compares to previous years; Explore the appeal of Aldi and Lidl and who shops there; The level of enjoyment in food and gcroery shopping; The amount of time taken over different stages of the shopping process; The demand and interest in plant-based diets including vegan, flexitarian and the importance of Veganuary; The importance of packaging and the environment for shoppers when choosing products; The importance of nutritional information on pack, naturalness and recognising ingredients when buying products