Shopper trends 2020

In this report we: -

look at financial confidence over the next year and how this compares to previous years; Explore the appeal of Aldi and Lidl and who shops there; The level of enjoyment in food and gcroery shopping; The amount of time taken over different stages of the shopping process; The demand and interest in plant-based diets including vegan, flexitarian and the importance of Veganuary; The importance of packaging and the environment for shoppers when choosing products; The importance of nutritional information on pack, naturalness and recognising ingredients when buying products

Insight and Impact 2023 delivers the solutions you need to win with shoppers now and over the next 12 months.