Shoppers in the golden quarter

Bryony Perkins

We explore how shoppers behaved across the channels in the run up to Christmas.

In this report, we look at some of the key shopper trends in each channel across the latest quarter. Find out what is changing in:

  • Variety discount
  • Food discount
  • Convenience
  • Supermarkets and hypermarkets
  • Online    

We examine:

  • Shifts in channel usage
  • Changes in number of channels and stores visited
  • Shopping mission trends
  • Changes in channel demographic profiles
  • Changes to store choice drivers