The Asda Shopper

Bryony Perkins
Shopper Insight Analyst
@IGDShopperNews

In this report, we shine a light on the Asda shopper and ask three questions:

  • Who are they? How old and affluent are they, what region are they from?
  • How do they shop? What channels do they use, what missions are they on?
  • What matters to them? How motivated are they by price, health, and the environment?
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