In this report, we shine a spotlight on the Tesco shopper and ask three questions:

• Who are they? How old and affluent are they, what region are they from?
• How do they shop? What channels do they use, what missions are they on?
• What matters to them? How motivated are they by price, the environment and ethical measures?

Looking for more retailer shopper insight? Visit our dedicated Retailer shopper insight hub