Online grocery shopping is evolving fast. In the next of our series of reports we explore the online path to purchase.

In the second report of the series we explore:

• The six stages of the online path to purchase
• Look at the role of favourites, previous orders, the checkout walk
• Explore how shoppers make order amends

Read the first report in the series; the evolution of the online shopper

Read the third report in the series; Brilliant basics, shopper marketing and media

Read the final report in the series; Online retailers compared