The quick service restaurant customer 2022

Rosie Young

Find out who the key customers are for three of the top quick service restaurants - McDonald's, KFC, Burger King - and what is most important to each of them.

Looking for more insight on food-to-go & eating out? Visit our dedicated Food-to-go & eating out hub

Insight and Impact 2023 delivers the solutions you need to win with shoppers now and over the next 12 months.