This report looks at online, supermarkets and convenience stores and compares these three channels for:

• Number of shopping trips
• Number of retailers visited
• Number of products bought per trip
• Time spent per trip
• Use of technology in-store
• Browsing and aisles visited
• Planning
• Impulse purchasing
• Promotions
• Brand switching and loyalty

Learn how to develop profitable shopper activation with the latest tools and insight from IGD’s experts. Multiple dates available for our Successful Shopper Activation virtual workshop >