Trade up and down: what makes the cut?

Rosie Young

The first in our series of trade up and down reports explores the changes shoppers are making in and out-of-home.

Part two of this report explores the trade up and down decisions shoppers are making in six distinct categories: laundry, fresh chicken, yoghurt, squash or cordial, curry sauce and sweet biscuits.

Looking for more insight on retailer shopper insight? Visit our dedicated retailer shopper insight hub.