Quick commerce: defining shopper missions

Using a diary study, we have redefined the missions for the quick commerce channel into eight brand new meal-led and task-led missions.

Shoppers have reached the tipping point

Get an up-to-date view on how shoppers are feeling.

Presentations

22/09/2022
We take a look at the Co-op shopper. Who are they, how do they shop and what matters to them?
09/09/2022
Our latest data exploring shoppers' missions on their last shopping trip.
22/08/2022
How are shopper preparing for the return to school? Find out in our latest report.
Missions monthly shopper update

Our latest data exploring shoppers' missions on their last shopping trip.

Last updated: August 2022