Loyalty: not as rewarding as it seems?

Bryony Perkins

The first in our cost-of-living series exploring what loyalty really means.

In the first of five reports, we examine:

  • How shoppers defined loyalty in our focus groups
  • The differences between self-proclaimed loyal vs. non-loyal shoppers
  • How different loyalty schemes are working for shoppers and where they may be lacking

Other reports in the series:

Looking for more insight on shopper sentiment? Visit our dedicated Shopper sentiment hub