The first in our cost-of-living series exploring what loyalty really means.

In the first of five reports, we examine:

• How shoppers defined loyalty in our focus groups
• The differences between self-proclaimed loyal vs. non-loyal shoppers
• How different loyalty schemes are working for shoppers and where they may be lacking

Other reports in the series:

• Loyalty: What do shoppers value?
• Loyalty: What matters in food-to-go and eating out?

Looking for more insight on shopper sentiment? Visit our dedicated Shopper sentiment hub