Online retailers – who is winning and why

Our latest online shopper update compares shopper attitudes and behaviour according to different online retailers. Read to help you to optimise your investment in the online grocery channel, giving you essential information on core metrics.

In this report you will find:

  • Comparisons between the online retailers – including the sites of Waitrose, Ocado, Tesco, Asda, Sainsbury’s Morrisons, Amazon and Iceland
  • Device usage
  • Site navigation
  • Forecasts and key initiatives
  • Channel and store usage
  • Satisfaction levels
  • Store choice drivers
  • Shopping missions
  • Delivery options