We explore how shoppers behaved in the first quarter of 2023.

In this report, we look at some of the key shopper trends in each channel across the latest quarter. Find out what is changing in:

• Variety discount
• Food discount
• Convenience
• Supermarkets and hypermarkets
• Online    

We examine:

• Shifts in channel usage
• Changes in number of channels and stores visited
• Shopping mission trends
• Changes in channel demographic profiles
• Changes to store choice drivers

Looking for more insight on shopper sentiment? Visit our dedicated shopper sentiment hub