Retailers compared

Michael Freedman
Senior Shopper Insight Manager
@fromIGD

In this report, we’ll identify:

How shoppers of 10 different retailers (including Tesco, Asda, Sainsbury's, Morrisons, Aldi, Lidl, Co-op, Iceland, Waitrose and M&S) compare and what has changed over the last year; how they compare for financial confidence, expectations for food price inflation, quality vs saving money, time saving, shopper missions, private label, health and nutrition, ethics and the environment, trying new recipes, flavours, innovation, promotions, trust, use of social media and demographic profiles