Shopper trends 2021 - multiple meal solutions

Rhian Thomas
Head of Insight - ShopperVista & FTG
@IGDShopperNews

With COVID-19 lockdowns coming to an end and a return to on-the-go and out-of-home eating coming, we look at how shoppers are planning their meals in the future. We look at:

  • How do shoppers define a meal?
  • How much planning of meals do shoppers do, and how do they plan?
  • What different solutions are shoppers planning to continue using post lockdown?
  • How you can help meet the needs of shoppers planning meals