Shoppers of Our Time time capsules

Dan Gillett
Insight Manager
@fromIGD

As part of the shoppers of our time series we asked our 30 households to create a time capsule back in May 2020, about what they expected to be true come May 2022 when the project ended. In this report we look back at those time capsules and look at predictions around:

  • Sustainability and food waste
  • The value of time
  • Health and fitness
  • Shopping changes

If you would like to see the rest of the reports in this series, go to the Shoppers of Our Time homepage here.

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