This report looks at the rise of loyalty card promotions, as well as rates of ownership of loyalty cards. Included within were:

• The core supermarket cards like Tesco Clubcard, Sainsbury’s Nectar, Morrisons More, myWaitrose, and the Co-Op Membership card
• Other cards like Iceland Bonus, Boots Advantage, M&S Sparks card, and the Superdrug Health and Beauty card