The Aldi shopper journey

Maximise your opportunities to trade with Aldi by better understanding its shoppers

In this report, we’ll identify:

The outlook of Aldi shoppers; the profile of Aldi  shoppers; the role of quality and price for Aldi shoppers; financial confidence; attitudes to food price inflation; satisfaction with different elements of food and grocery shopping; shopper missions  including main shop; importance of saving money, shopper experimentation and impulse purchase.