The COVID-19 Co-op supermarket shopper

Michael Freedman
Senior Shopper Insight Manager
@IGDShopperNews

In this report, we shine a spotlight on the Co-op shopper and ask three questions:

  • Who are they? How old and affluent are they, what region are they from?
  • How do they shop? What channels do they use, what missions are they on?
  • What matters to them? How motivated are they by price, health, the environment and ethical measures?

Looking for more retailer shopper insight? Visit our dedicated Retailer shopper insight hub

Join the Co-op Trade Briefing 2022 at Manchester Central to reconnect and find out how Co-op is leading the way on the future of convenience retail. Join interactive sessions to put your questions at the heart of the debate and find out how to do better business with the Co-op.