The COVID-19 Morrisons Shopper

Dan Gillett
Insight Manager

In this report, we shine a spotlight on the Morrisons shopper and ask three questions:

  • Who are they? How old and affluent are they, what region are they from?
  • How do they shop? What channels do they use, what missions are they on, how much do they enjoy shopping and like or dislike browsing?
  • What matters to them? How do they feel about British and local products, about cooking and trying new things?

Looking for more retailer shopper insight? Visit our dedicated Retailer shopper insight hub