The COVID-19 Tesco Shopper

Dan Gillett
Shopper Insight Manager
@IGDShopperNews

In this report, we shine a spotlight on the Tesco shopper and ask three questions:

  • Who are they? How old and affluent are they, what region are they from?
  • How do they shop? What channels do they use, what missions are they on?
  • What matters to them? How motivated are they by price, the environment and ethical measures?

Looking for more retailer shopper insight? Visit our dedicated Retailer shopper insight hub

Join the Tesco Leadership team at the QEII Centre in London as we host this event in person, for the first time in two years.