The Sainsbury’s shopper journey

Maximise your opportunities to trade with Sainsbury’s by better understanding its shoppers


In this report, we’ll identify

  • The demographic differences of Sainsbury’s shoppers
  • The channels used by Sainsbury’s shoppers
  • Drivers of store choice for Sainsbury’s shoppers
  • Attitudes and preferences towards food and grocery shopping
  • Satisfaction with different elements of food and grocery shopping