The Sainsbury's shopper

Shannon Goldsmith

In this report, we focus on the Sainsbury's shopper.

Find out:

  • The implications of 71% of Sainsbury's shopper base living in 1-2 person households
  • Which missions Sainsbury’s shoppers are most likely to be completing and what matters to them when choosing products
  • How they plan their shopping to be more efficient and the importance of pre-shop and in-store influences