Shopper trends/Price and promotions

Latest insights

Shopper trends 2021: savvy shopping norm

Find out more about the some of the key trends from our Shopper Trends 2021 report. 

Aldi Price Matching: deal or no deal?

A look at what shoppers think of the new campaign and whether it would impact their shopping habits.

Presentations

Aldi Price Matching: deal or no deal?
28/04/2021
A look at what shoppers think of the new campaign and whether it would impact their shopping habits.
Shopper sentiment monthly update – March 2021
08/04/2021
Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.
Impulse purchasing in variety discounters
26/03/2021
Discount shoppers are more impulsive, but do you know how this differs by category and by discounter?
View all presentations
Delivering Successful Promotions

09-10 June
Learn how to influence the shopper path to purchase and the importance of evaluating promotions to understand the short and long terms impacts of the activity and the implications on your future. Find out the latest trends and legislation affecting promotions including HFSS.

Shopper sentiment monthly update – March 2021

Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.