As shoppers continue to grapple with the cost-of-living challenges we set out to find out what the impact is at a category level.
Would you pay the same for less, or more for the same? Our report looks at the shopper perception around shrinkflation.
Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.
Last updated: August 2022
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