Shopper trends/Private label & brands

Latest insights

What do shoppers think of new brands?

Find out more about shopper attitudes to new and exisiting brands

The shopper view on supermarket private label tiers

A look at how value perception, usage occasions and comparison with brands differs between the three tiers of supermarket private label.

Presentations

Shopper sentiment monthly update – June 2021
06/07/2021
Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.
Importance of brands in variety discounters
09/03/2021
Discover the importance of brands to variety discount shoppers across different categories
Shopper trends 2021: savvy shopping norm
24/02/2021
See how different behaviours are being exhibited by different shopper groups. Some focusing more on saving money due to the downturn and some more open to spending money.
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EMD Private Label Supplier Meeting Days

29-30 September, Virtual Event

Join EMD and its retail network at this new and exciting virtual meeting place for prospective and existing private label suppliers, where you can build and enhance trading relationships with an exclusive group of retailers that includes Dagab (Axfood), ESD Italia, Euromadi Iberica SA, MARKANT Deutschland and more.

Brand and private label quarterly update – December 2020

Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.

Innovation in focus

Our latest research shows that 29% of shoppers claim Brexit may encourage them to buy more new / different foods from around the world when doing their supermarket shop (a significant increase from 22% in Jan’19).