Latest insights

Shopper squeeze - are they turning to own label?

With shoppers’ budgets squeezed, almost one in three shoppers are seeking to trade down to cheaper ranges such as value private label products, we review the categories shoppers are looking for cheaper options.

Trade-up and down: what is the balance?

As shoppers continue to grapple with the cost-of-living challenges we set out to find out what the impact is at a category level.

Presentations

09/09/2022
Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.
22/08/2022
How are shopper preparing for the return to school? Find out in our latest report.
13/07/2022
With shoppers’ budgets squeezed, almost one in three shoppers are seeking to trade down to cheaper ranges such as value private label products, we review the categories shoppers are looking for cheaper options.
Shopper sentiment monthly update

Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.

Last updated: August 2022