With shoppers’ budgets squeezed, almost one in three shoppers are seeking to trade down to cheaper ranges such as value private label products, we review the categories shoppers are looking for cheaper options.
As shoppers continue to grapple with the cost-of-living challenges we set out to find out what the impact is at a category level.
Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.
Last updated: August 2022