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Shopper trends/Private label & brands

Latest insights

Trade up and down: what makes the cut?

The first in our series of trade up and down reports explores the changes shoppers are making in and out-of-home.

Shopper squeeze - are they turning to own label?

With shoppers’ budgets squeezed, almost one in three shoppers are seeking to trade down to cheaper ranges such as value private label products, we review the categories shoppers are looking for cheaper options.

Presentations

Brands vs private label: driving the return to growth in 2024 and beyond
07/11/2023
Over the past 18 months, the cost-of-living crisis has forced brands, retailers, and shoppers to grapple with rising prices. Shoppers have turned towards discount retailers and own-label products to manage their budgets. Now, with inflation set to continue falling into 2024, attention is shifting to how brands can regain sales. This report explores the areas retailers are looking to brands for support in growing sales in 2024.
Shopper sentiment monthly update
03/11/2023
Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.
Price and promotions: what is the deal?
12/09/2023
The third installment of our cost-of-living series explores developments in price and promotional strategies and what matters to shoppers.
View all presentations
Shopper sentiment monthly update

Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.

Last updated: 
October 2023