Latest insights

The Sainsbury's shopper

In this report, we focus on the Sainsbury's shopper.

The Tesco shopper

In this report, we shine a light on the Tesco shopper.


We take a look at the Co-op shopper. Who are they, how do they shop and what matters to them?
Our half time report looks at the World Cup and the potential impacts this could have on the run up to Christmas 2022. How will shoppers behave?
How are shopper preparing for the return to school? Find out in our latest report.