Latest insights

The COVID-19 Morrisons Shopper

In this report we shine a spotlight on the Morrisons shopper 

Recovering from COVID - retailers and shoppers compared

Find out about the K-shaped recovery and which shopper groups will be on the upward and downward parts of the recovery. 

Presentations

29/04/2021
After a tumultuous year for shoppers and boosted sales for retailers, we take a closer look at the Tesco shopper; who they are, how they shop and what matters to them when they’re shopping – and how this has changed due to COVID-19.
21/04/2021
After their recent takeover, a tumultuous year for shoppers and boosted sales for retailers, we take a closer look at the Asda shopper; who they are, how they shop and what matters to them when they’re shopping – and how this has changed due to COVID-19.
26/03/2021
Discount shoppers are more impulsive, but do you know how this differs by category and by discounter?