Latest insights

The COVID-19 Co-op supermarket shopper

We take a closer look at the Co-op shopper; who they are, how they shop and what matters to them and how this has changed over the last year

The COVID-19 Morrisons Shopper

In this report we shine a spotlight on the Morrisons shopper 

Presentations

20/09/2021
We take a closer look at the Co-op shopper; who they are, how they shop and what matters to them and how this has changed over the last year
09/06/2021
Ahead of the Sainsbury’s trade briefing and after a tumultuous year for shoppers and boosted sales for retailers, we take a closer look at the Sainsbury’s shopper; who they are, how they shop and what matters to them when they’re shopping – and how this has changed due to COVID-19.
29/04/2021
After a tumultuous year for shoppers and boosted sales for retailers, we take a closer look at the Tesco shopper; who they are, how they shop and what matters to them when they’re shopping – and how this has changed due to COVID-19.