Shopper trends/Shopper sentiment
May’s key shopper insights

What has been top of mind for shoppers in May? Find out in our latest monthly update.

April’s key shopper insights

With financial worries far from over find out how shoppers are adapting their shopping behaviour.

Presentations

May’s key shopper insights
07/06/2023
What has been top of mind for shoppers in May? Find out in our latest monthly update.
Shopper sentiment monthly update
01/06/2023
Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.
Trade up and down: translating at the category level
17/05/2023
The second in our series explores the trade up and down decisions shoppers are making in six distinct categories: laundry, fresh chicken, yoghurt, squash or cordial, curry sauce and sweet biscuits.
View all presentations
Shopper sentiment monthly update

Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.

Last updated: 
May 2023

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