Category Benchmarks 2021: our biggest ever category study

Date : 08 September 2021

Dan Gillett

Shopper Insight Manager

After COVID-19 delays, we are pleased to finally be able to launch the latest IGD ShopperVista Category Benchmark research! With 82 sub-categories covered from more than 4,500 shopper visits, it is the most extensive Category Benchmarks project to date and has been designed to help you get to grips…
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