Halloween 2022: Did HFSS spook shoppers?

Date : 17 November 2022

Louis Heritage

Analyst

Last month , we asked shoppers what they had planned for Halloween this year. 63% of shoppers claimed they wouldn’t be doing anything to celebrate, up from 55% in 2021. Globally, Halloween was expected to return to its pre-pandemic levels , but how did this translate in the UK? For those that did…
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