How online shoppers are evolving

Date : 07 July 2021

Ellie Tew

Shopper Insight Analyst

In 2020, online sales in the UK surged by 84% to £21.8bn, taking the channel’s share of the food and grocery market to 10.5%. As a result, we’ve seen shifts in the demographics, attitudes, and behaviours of online shoppers. How have they changed and what does this mean for the future of…
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