Private label appealing more to shoppers

Date : 07 September 2021

Ellie Tew

Shopper Insight Analyst

With rising COVID-19 cases and dull summer weather in August, offset by the reopening of much of the economy, and more people taking holidays (including staycations), our latest monthly ShopperVista update revealed a widening of the K-shaped recovery and an increased appeal of private label.…
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