The Big 4 versus Aldi and Lidl – how to meet the differing shopper needs

Date : 31 March 2021

Michael Freedman

Senior Shopper Insight Manager

We have recently published a new report, Recovering from COVID – retailers and shoppers compared , comparing the shoppers of different retailers including the Big 4 and Aldi and Lidl. In the report we predict which shopper groups would benefit the most from the economic recovery and which would…
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