What does Lidl being crowned the cheapest supermarket for third month running mean for shoppers and retailers?

Date : 12 April 2022

Shannon Goldsmith

Insight Analyst

With no sign of the cost of living crisis easing any time soon, saving money is becoming increasingly important to shoppers. In March, we saw shopper confidence drop to a new record low of -23, and another new record of shoppers prioritising saving money over quality when doing their food shop.…
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