Where are shoppers going to be paying the most attention to price?

Date : 09 March 2022

Sylvia Jeanes

Shopper Insight Manager

Shoppers are growing increasingly cautious and worried about the rising cost of living and rising food costs as UK inflation reached its highest point for 30 years and IGD’s Shopper Confidence Index reached an all-time low. Using our category benchmarks research, our new report explores;…
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